At Paul Webb & Associates, our consultancy work has always focused on helping businesses improve structure, performance, and profitability.
Through our research into the UK motor trade, we identified a sector facing consistent challenges around lead management, sales team performance, and customer follow-up.

The motor trade operates in one of the most competitive and fast-paced sales environments in the UK. Dealerships handle high volumes of enquiries, often generated through paid advertising and online finance portals. However, with high staff turnover, demanding sales targets, and constant pressure to prioritise new leads, many potential customers are lost after the first few days of contact.

Our research showed that up to 80% of leads go quiet within 30 days, even though a large proportion remain active buyers.
Recognising this, we developed the Sales Avatar System — a practical AI-powered solution designed specifically for the motor trade to recover missed sales opportunities and improve follow-up consistency without adding extra workload to the sales team.

Built on the same principles that underpin our consultancy — efficiency, structure, and measurable results — the Sales Avatar System helps dealerships convert more from their existing pipeline, reduce wasted ad spend, and strengthen team accountability through automated, intelligent re-engagement. motor trade businesses spend thousands every month on lead generation — through online ads, finance portals, and website enquiries. But in such a fast-moving sales environment, yesterday’s leads quickly lose priority as new ones come in. Within 30 days, around 80 per cent of leads go quiet, even though many of them are still in the market to buy.

The real issue is not a lack of leads; it is inefficient, inconsistent follow-up that leaves valuable sales opportunities untapped and marketing budgets under-utilised.

Our Solution – The Sales Avatar System

The Sales Avatar System automatically re-engages leads that have gone quiet through friendly, conversational SMS messages written in plain, natural language. SMS follow-up consistently outperforms email, achieving open rates above 90% and response rates up to eight times higher. The system integrates seamlessly with your existing CRM or lead sources and delivers qualified responses directly to your sales team.

Key Benefits

Works 24/7 alongside your team — no extra staff required

Converts dormant leads into live opportunities

Boosts ROI on paid advertising by recovering 10–15 per cent of quiet leads

Strengthens consistency and accountability in your follow-up process

Designed exclusively for the UK motor trade, the Sales Avatar System helps dealerships convert more from the leads they already have rather than relying solely on new enquiries.

Example Case Studies

Case Study 1 – Independent Used-Car Dealership
Handling 80–100 leads per month, this dealer found that most prospects went silent after two weeks.
After implementing the Sales Avatar System, 14 per cent of quiet leads re-engaged within the first four weeks, generating several confirmed sales that would otherwise have been lost.

Case Study 2 – Multi-Site Franchise Group
A three-location group integrated the system with its existing CRM. Within one month, over 90 dormant leads were revived, creating an estimated £370,000 in additional vehicle sales and improving team follow-up discipline across all sites.

Next Steps

If you would like to see how the Sales Avatar System could work for your dealership, request a short demo  today - click on the button below or call us on 07351 687733.
 

Our team will show exactly how the system reconnects with leads that have gone quiet and turns them back into genuine sales conversations.